As I Am Classic So Much Moisture Hydrating Lotion (237ml) is a Glycerin-infused moisturiser for use on severely dehydrated, naturally textured hair.
It has been enriched with natural botanical extracts to provide deep hydration and Royal Jelly, a natural substance collected from queen honey bees, renowned for moisturising hair and rejuvenating the scalp. It provides incredible softness and rejuvenates dull, rough and difficult-to-style hair. Cruelty-free & vegan-friendly.
Key Benefits:
- Deeply hydrating.
- Provides incredible softness.
- Enables very easy root lifting when styling with a styling pick.
- Increases elasticity to better reflect length of hair.
Directions of use:
- For undefined textured styling when coil definition is not a key element, pump into palms and gently massage throughout clean, conditioned hair.
- Apply on hair nearest the scalp to ease lifting with a styling pick, add fullness and discourage shrinkage.
- Reapply daily or whenever needed.
- To moisturise coil-defined styles, cleanse with one of the As I Am cleansers and apply As I Am Leave-In Conditioner.
- Distribute a small amount of So Much Moisture throughout the hair and style as usual.
- After application, use a Twist Cream or Gel to define and hold your coil pattern.
- For daily use, avoid over-applying to retain coil definition.
